What is the primary focus of Grounded Theory research?

The primary focus of Grounded Theory research is to develop new theories based on data. This qualitative research methodology emphasizes generating theories that emerge directly from the data collected during the study, rather than applying existing theories to analyze the data. Grounded Theory involves systematic data collection and analysis, allowing researchers to capture the perspectives and experiences of participants, leading to insights that can form the foundation of new theoretical frameworks.

By focusing on data-driven insights rather than pre-existing theoretical constructs, Grounded Theory aims to uncover patterns, relationships, and themes that may not have been previously considered. This approach is particularly valuable in contexts where existing theories may not sufficiently explain the phenomena being studied, thereby contributing to the evolution of knowledge in a given field.