What is the primary advantage of using convenience samples?

The primary advantage of using convenience samples lies in their cost-effectiveness and ease of access. Convenience sampling involves selecting individuals who are readily available to the researcher, which can significantly reduce both the time and resources required to gather data. This method can be particularly beneficial in exploratory research or in scenarios with limited budgets, where achieving a large or representative sample may not be feasible.

Utilizing convenience samples allows researchers to collect data quickly and efficiently, facilitating timely insights. However, while this approach offers practical benefits, it's important to be aware of its limitations regarding representativeness and potential biases. Nevertheless, in contexts where speed and cost are critical factors, the use of convenience samples serves as a valuable strategy in research design.