What is the main focus of qualitative research methods?

The main focus of qualitative research methods is indeed on developing theoretical frameworks from qualitative insights. This type of research emphasizes understanding the meaning and experiences behind human behavior and social phenomena. Unlike quantitative research, which seeks to test hypotheses and involves numerical data, qualitative research aims to explore and interpret deeper meanings and patterns within data collected through interviews, focus groups, and other interactive methods. This approach is particularly useful for developing theories and insights that provide context and understanding in complex social settings. Through qualitative analysis, researchers can generate hypotheses rather than simply testing them, allowing for a richer exploration of the subject matter that often leads to innovative concepts and theories.