What does mixed methods research aim to achieve?

Mixed methods research aims to achieve a comprehensive understanding of a research question by integrating both qualitative and quantitative insights. This approach allows researchers to draw on the strengths of both methods: quantitative data can provide statistical analysis and generalizability, while qualitative data offers depth and context to the findings. By combining these two types of data, mixed methods research can offer a more nuanced perspective, revealing patterns and narratives that might be missed if only one method were employed.

This integration is particularly valuable when investigating complex phenomena where both numbers and personal experiences provide essential insights. For instance, quantitative surveys might reveal trends in a population, while qualitative interviews can explore the meanings behind those trends. Ultimately, mixed methods research facilitates a richer, more holistic understanding of a research topic.